Emina with Indonesian Girls Auteentic Beauty

Hi, Sunshine!

To accompany and support young Indonesian girls in their search for identity and find their best potential with more confidence, Emina introduced the tagline 'Auteentic Beauty.'

Adolescence is a fun time, where we are in a phase towards maturity and in the process of finding identity. However, it cannot be denied that in the process of searching for identity, we may face many challenges and pressures, ranging from education, appearance, to association in an environment that makes us lack self-confidence.

According to Clarissa A. Gunawan, Teens & Emerging Brand Group Head of Emina, everyone needs a friend in their life, the same goes for skin. "As a beauty brand that is a friend of young Indonesian girls, Emina always wants to support and provide the best through various program initiatives and cosmetic product innovations," she said at the Emina Auteentic Prom, in the SCBD area, South Jakarta, Friday (17/3/2023).

(photo by Emina Official Store)

"Departing with the motivation to continue to create changes in the environment, Emina is now transforming with the latest tagline 'Auteentic Beauty' to support the younger generation to find their authentic beauty," she said. Through this new tagline, Emina strives to always be a true bestie for all young girls by becoming a support system that ensures they find their true self (authentic self).

In addition, Emina is also committed to always accompanying them on their journey of finding identity and being able to deal with the pressures of life better, as well as living their teenage years with a positive spirit and exciting adventures. As a beauty influencer who often collaborates with Emina, Abel Cantika also revealed her journey of finding identity as a teenager with this beauty brand. "Being able to go through my teenage journey with Emina is something I can't forget," said Abel.

(photo by Beauty Journal - Sociolla)

“Because I had the opportunity to find my identity as a teenager and participate in various positive activities. Seeing Emina's progress, who is now transformed with the tagline 'Authentic', is an inspiration for all of us to continue to increase our potential and become the best versions of ourselves," she explained.