INNISFREE INTRODUCE ‘SEVENTEEN’ MINGYU AS A GLOBAL AMBASSADOR

Hi, Sunshine!

The official Instagram @innisfreeofficial shared a photo and video teaser from Mingyu Seventeen and made it official that Mingyu became a new figure as INNISFREE Global Ambassador.

(photo by innisfree's instagram)

SEVENTEEN member Kim Mingyu was lined up to become the Global Ambassador of the INNISFREE brand. The charm of Kim Mingyu's good looks has captivated this beauty product from South Korea. The teaser that aired on February 26 contains Mingyu standing floating in a place like nature with a shady forest. At the end of the video he puts his hand up on the rock and then a green splash appears with the words INNISFREE.

(photo by innisfree's youtube channel)

There was the introduction of the newest Global Ambassador as well as introducing a new identity from INNISFREE by using a new slogan — Effective, Nature-Powered Skincare Discovered from the Island. The 1.41-minute video was released showing an island with green hills in the middle of a blue ocean called NEW ISLE. Mingyu dancing in the air accompanied by a white and green bubble, as if enjoying a beautiful and beautiful nature.

(photo by innisfree's youtube channel)

The new slogan means to strengthen the enthusiasm to explore the character and unlimited energy of the new island. The newest island in the video is called The New Isle, representing a healthy beauty. The New Island is an island in the middle of a blue ocean filled with mystical energy, as well as being a place where everyone can enjoy nature and become one. INNISFREE also visualizes its new identity with the color Active Green.

(photo by innisfree's instagram)

The colors will be applied consistently in product packaging systems and store renovations to represent natural energy and active ingredients. The INNISFREE brand also presents new packaging through the latest version of Green Tea serum — Green Tea Seed Hyaluronic Serum. The content in the green tea seed hyaluronic serum is good health energy and was released February 28, 2023.



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